Predictable revenue doesn’t just happen. You hire top talent, build the best product, and establish product-market fit. Now it’s time to scale, so you build a sales team and bring in the closer. Most likely, your CEO is the closer.
You see progress – there are sales wins along the way, but sales growth remains elusive.
There’s a systematic way to find out.
The Revenue Equation
Every sales and marketing engine consists of seven foundational elements. Aligning and optimizing all components of the Revenue Equation generates systematic, sustainable, predictable revenue growth.
How can you make the Revenue Equation work for you?
Sales Engine Diagnostic
Quickly assess the current state of your sales system. Evaluate your company’s sales and marketing foundations and get clarity on the go-forward plan to improve your revenue equation.
Sales Engine Tune-Up
Refine and optimize the components of your Revenue Equation. Improve defined value, target audience, messaging, marketing, sales team, sales process, and performance management systems. Establish a strong sales and marketing foundation and create alignment across the organization.
Sales System Deployment
Integrate disciplined sales process with solid marketing foundations. Clarify strategy and hire/train/coach the team. Build a comprehensive Sales System to increase efficiency, decrease risk, and generate scalable, predictable sales growth.
Why a Sales System?
A sales system aligns strategy, process, systems, people and performance management systems. Companies with strong sales systems generate more leads, convert more contacts, capture more opportunities, and gain more customers. With a finely-tuned sales system, you’ll get to predictable revenue, faster.