Sales Mastery + Sales Engine Workshops


Visit Free Sales Workshop to enroll in the Sales Mastery and Sales Engine Workshops. If you are in the Denver area, sign up for the March 8th live session hosted at the iHeartMedia Building.

​After the Sales Mastery Workshop, consider enrolling in the Sales Mastery program: an in-depth, year-long training & coaching program for individuals and sales teams in the Colorado area.

​After attending the Sales Engine Workshop, consider a comprehensive Sales Engine Analysis – which is a combination of three individual components that provide insights into the seven foundational elements required for a high performing sales organization and a go-forward plan with clear steps to increase revenue performance.

Carruthers Sales Summit – May 11th

PictureInteract with other sales professionals as we dig into three topics relevant to every sales team:

#1 – Understanding the foundations of high performing sales organizations.Is your sales organization performing at a high level? Or are there challenges and headwinds preventing you from reaching revenue goals? Learn the seven components that high performing sales teams have and why they generate high levels of sales performance.
#2 – Getting to Results.Learn the core foundations of building trust within your sales team, and how to set the foundations for high impact sales meetings that produce breakthrough moments.

#3 – Sales Performance – Are your proposals costing you money or making you money?In this interactive real-world workshop, you’ll discover new strategies to arm your sales team with 21st century qualifying skills, improved questioning and listening skills and a successful treatment program to help the salesperson conquer their addiction to Hopium and replace it with skills that lead to a faster selling cycle, less free consulting and improved closing ratios.

This is a sales workshop and training event for sales leaders and members of their team.
Click Here To Register

Intelligence Comes To Workforce Management Software


Quick thanks for quoting our CEO, Karl Becker, in the TechTarget’s recent news post: Intelligence comes to workforce management software.

“If you’re not intentionally designing what your department will use, you’re going to get this paralysis of analysis,” said Karl Becker, president of The Carruthers Group, an Arvada, Colo.-based marketing and sales programs consultancy. “Employees won’t know what tools to use.”

Sales Team Exercise – Brand Value Alignment

Looking Forward To Impacting Nonprofits


Our President, Karl Becker, was just added to the Causemo Advisor Team. Causemo is a great company with a focus on helping nonprofits.

Causemo empowers non-profits to reach and acquire new donors with an easy-to-use, highly effective digital marketing and social communication platform. If you are involve in a non-profit, you’ll appreciate how simple and effective Causemo is at retaining and acquiring new donors. Learn more at

Happy Birthday Mr. Carruthers


Every year we celebrate Mr. Carruthers’ Birthday with a gift exchange on the Friday before our holiday break (Hint: Mr. Carruthers is a lot like Charlie in Charlie’s Angels). Team members exchange completed questionnaires, and each person’s Secret Santa shops for the perfect gifts. At this year’s gift exchange, top gifts included unicorn rainbow socks, PBR and potato chips, fancy wine, games, gear, and a whole lot of Star Wars paraphernalia. Each team member also received a bottle of champagne with one simple request – enjoy it with friends, and be sure to toast yourself for the great work you’ve done this past year. Thank you, Mr. Carruthers!

Working At Carruthers

When you ask any team member what’s the best part of working at Carruthers – they are going to say the culture and the commitment to professional development. At Carruthers we invest in our team and live a culture of ongoing improvement. Each day there is professional development, peer-based learning, and mentorship. Our belief is that people come to Carruthers to be the best they can be, to invest in themselves, to create a strong foundation of communication, marketing, and sales skills that they can take with them wherever they want to go in the future.

Integrate & Ignite Podcast :: Episode 36


We invite you to listen to a recent interview with our Founder/President – Karl Becker. The interview aired on the Avocent Communications Integrate & Ignite Podcast on November 9, 2016. Topics include:

  • immediate ways to increase your company’s revenue right now
  • looking at CRMs as marketing and sales platforms vs. simple tools for contact management
  • best practices and lessons learned for lead generation
  • shared concepts about being an effective entrepreneur and leader

We’d also like to thank Lori Jones at Avocent Communications for the fun and engaging interview on her Integrate & Ignite Podcast. What a great resource for entrepreneurs and leadership teams.

Episode 36: A Journey for Every Type of Customer, with Karl Becker of The Carruthers Group

Thanks SOLVE Magazine


A big thanks to Time Warner Cable for including our article on “The Simple Secret To Getting More Sales From Your Lead List” into their Fall 2016 SOLVE Magazine.

In this article we explore how companies can unlock additional revenue by maintaining their current list of leads and contacts.

We use the article to share best practices and explore some common sense approaches to improve sales by taking deliberate, intentional steps to leverage lead and customer lists.

This is especially valuable if you have large populations of current and past customers, have leads from tradeshows or inbound activities, or have leads and customers that were owned by sales people that may no longer be at your organization.