Predictive Analytics Improve Customer Experience Journey

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We’d like to thank TechTarget for quoting our CEO, Karl Becker, in the recent article: Predictive Analytics Improve Customer Experience Journey.

Shifting employees away from answering FAQs and toward proactive, predictive conversations is essential to improving customer experience, said Karl Becker, president of The Carruthers Group, a marketing and sales programs consultancy based in Arvada, Colo.

“Helping customers and agents make better decisions, while offering self-service that fits a customer’s lifestyle, significantly enhances the customer journey. [DeviceBits] appears to accomplish these aspects,” Becker said.

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